V-MIN C GOLD
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Product Descriptions
MARKET OPPORTUNITIES
V-Min C was introduced into the Middle East market in 2014 and the company had taken the opportunity to test the product for consumer feedback. Consistent positive responds have been “as good as if not better than” the two leading brands.
Following wide consumer acceptance of our products in that region, we are experiencing a rapidly growing demand for more in the wider MENA region.
PRODUCT RANGE
INTRODUCING OUR BRAND: V-MIN C
V-Min C is a Vitamin C enriched beverage with 500mg of Vitamin C plus Vitamin B2, B3, B6 & P (bioflavinoid)
V-Min C offers a higher vitamin C dosage (500mg) than similar products already available in the market. Clinical trials suggest that there are indeed significant benefits to be gained by daily high consumption of Vitamin C.
V-Min C is contemporary in style and feel with V-Min embossed on the amber glass bottles. Available in 150ml bottles with a ring pull cap and 250ml bottles with a screw cap.
Since its soft launch in 2014, V-Min C is currently available in Dubai, Qatar, Oman, Iran and China
V-Min C acceptance in the market have resulted in an exponential rate of sales far exceeding our expectations and have attracted exceptional interest in many major markets especially in the Middle East / African region.
THE MASSIVE MARKET SIZE OF V-MIN C
Our V-Min C product falls in the Energy/ Functional Drinks category of the beverage sector.
This segment of the beverage market continues to grow and outperforms all other drinks categories.
We produce a superior Vitamin C soft drink that tastes good with branding that looks good in the Energy/Functional Beverage category.
Blind Testing with UAE consumers has consistently ranked V-Min C product ‘as good or better’ than brand leaders
PRODUCT PACKAGING
Enriched with 500mg of Vitamin C, with B2, B3, B6 and Vitamin P
Available in 150ml and 250ml sizes
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